Ikea is going beyond comfy furniture, cool lamps and an awesome shopping experience and the company is going green!

In Denmark, Ikea is going green with a new program that loans bikes with trailers to customers to take home their Ikea purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load, Trendhunter describes.

There’s no charge for the ability to deliver your purchases home by bike, but the store requires a small deposit.

This program comes after the fact that Ikea discovered 20% of their customers rode a bike to the store, in Denmark, even though most live outside the city center.

What do you think of this idea?  Would you take advantage of this service if available?

Is this good marketing for Ikea?  It probably helps that the Ikea logo is on the rental bikes!

Source: Trendhunter

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.  She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | environment | Green Marketing | marketing | TalentZoo
Filed under: Advertising, Green Marketing, Visual Identity