You may think it’s your grandfather or your father. But try asking your college-going younger brother.

A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well.

Mainstream newspaper readership is declining everywhere, and yet college newspapers are still very much alive. The eye-opening facts:

* 76% read their paper in the past month. For dailies, it is 92%.

* Despite internet usage gaining strength, the print edition still gets more eyeballs.

* 73% say they look at the ads in their college paper.

* Top areas of interest? Entertainment news, sports, and current affairs.

Get Some Major Advertising Action:

* 78% (particularly females) use coupons or promo codes, mostly for food, restaurants, clothing, and big box stores.

* Advertising in the paper has significant impact on students’ actions after they read something, with almost 80% reacting:

• WOM is a strong driver of message sharing: 61% told a friend about something they saw.
• Over half attended an event as a result of reading.
• 40% saved an ad for future reference.
• 36% continued to research products or services online after reading it in print.
• 1 in 5 called or visited a retail store in response to an offer.

Source: Alloy Media + Marketing

Christine Babick is a marketing strategist and linguist specializing in marketing language, website text, “emo copy,” and cause and relationship marketing. More…

Article Tags: Advertising | Babick | College | Coupons | Education | newspapers | print | Promotions | Students
Filed under: Advertising, Education, Industry News, Word of Mouth Marketing