I have heard so much about these new Macs and seen all of the TV commercials about the ultra thin Mac Air.

What other advertising techniques have been used to promote the new computer? I have been looking!  And finally found one!

Mac has literally taken advertising to new heights and used the trays on airplanes to promoted the ultra thin Air computer.

What do you think of the use of trays on airplanes as advertising?  Have you seen others?

Is this a strategic advertisement for this computer?

Source: Ads of the World 

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.  She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Computer | TalentZoo | Technology
Filed under: Advertising