I try not to ever double up on what I write for one blog on another.  However I thought this idea was so creative and fun that I had to double up  and share that the Golden Magazine will be hitting newsstands soon!

A new magazine is actually going to launch with a golden touch! Literally!

Kohl magazine will celebrate it’s launch with a cover that actually includes 91 grams of gold and 622 diamonds on the cover.

According to Trendhunter, it is estimated that this one magazine will cost $10,000 to produce!!

Kohl magazine is the UAE’s first and only women’s lifestyle and fashion monthly catering to intelligent and educated Asian  women between the ages of 25 - 40, said a recent article at ArabianBusiness.com .

The look and design of the Kohl magazine cover was created by Damas, an exclusive jewelry designer and manufacturer. Not only is the cost of the magazine astronomical but the cover actually took over 86 hours to make!

The magazine will not literally be hitting newsstands but it will be on display at various locations before going up for auction to benefit a charity.

What do you think? Good PR move?

Source: Trendhunter /advertisingatitsbest.today.com (also by Amy)

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.  She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Magazine | media | Public Relations | women | Word of Mouth Marketing
Filed under: Marketing Innovation, Marketing Niche, Packaging, Public Relations, Strategy