GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.

The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets are being cleaned as well.

GreenGraffiti™ is completely carbon neutral and contributes in a unique way to a healthier environment.

So yes, it is more environmentally friendly to advertise using water (which is pretty much what all is being used to clean the streets) but how much different, in terms of advertising, is this from previous sidewalk art/advertising that has been done?

Does it get your attention more than paint or chalk? More than lighting techniques that have been used on sidewalks? What about other graffiti advertising? Such murals and wallscapes; is this GreenGraffiti™ more effective?

What do you think?

Source: Trendhunter

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Art | environment | green marketing | Outdoor | TalentZoo
Filed under: Advertising, Green Marketing, Miscellaneous