Do you know what is so good about having a generic or store brand right now? Well, for one the high price of gasoline. As the price to fuel vehicles continues to climb, consumers are turning to the lower cost version of their favorite products and to dollar or discount stores to purchase everyday necessities.

Stores can capture the action as consumers enter the doors by centrally locating their store brands of hot items before consumers even enter the isles. By clearly focusing on the generic or store brand you are giving them a first impression that will stand out when they are ready to make their purchase - same quality product, but at an inexpensive  price.

Small discount and dollar stores are going to draw in the customers. Dollar General and Family Dollar have already seen an increase in consumers because their brand specifically builds on the idea that you are spending only a dollar, compared to two or three dollars someplace else.

Going to an old stand by, Wal-Mart’s campaign, "Save Money, Live Better" definitely is bringing in the consumers simply because they can shop in one location for all of their items - home, toiletries, food, and more - purchase store brands, and all of this will come at a cheaper price then the competitor down the street, saving consumers money.

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Dannie McClain is a Category Manger with a New Jersey textiles company. In her spare time she also blogs on a personal blog and can be see at Simple Home Basics.

Filed under: Advertising, Branding, Dannie McClain, Industry News, Strategy