I know what you are thinking—companies still have Intranet sites? The answer is yes, they do and that is a good thing. Intranet sites are a great source of information sharing between companies and employees. I, personally, find it to be a “green” way to accomplish what mounds of memos and forms used to in the “olden days.” Take a moment to think about the topics covered on an Intranet site:

• Human Resources: From downloading a self-help direct deposit form to finding out who to contact with an employee issue. Payroll, benefits and training are all items taken care of in this area.
• Marketing Communications: Company announcements and suggestions can be shared and submitted in this area.
• Departments: I have also seen companies that describe what the various departments or divisions of the company handle. This is a great tool for new employees to learn about the company. It is also serves as a great reference tool when trying to transfer a customer or figure out who would be able to help you with a question you have on a project you are working on.
• Feature Employees of the Month/Quarter/Year: This is a great area to honor your Employees of the (fill in the blank). Recognition is a huge part of internal marketing for your employees, you can even add a nomination form that can be downloaded or submitted on the Intranet site to help make employees feel like they are part of the process.

Kristie Lorette is a freelance copywriter and marketing consultant who specializes in the financial services, mortgage, real estate, event planning and non-profit industries. Kristie holds a BS in marketing, BS in multinational business and an MBA. You can learn more about Kristie and her expertise by visiting her website www.studiokwriting.com.

Article Tags: internal marketing | Intranet sites | marketing to employees
Filed under: Business, Message