Good logo design is like good writing. When it’s done properly, it looks effortless. This doesn’t mean that designing logos is easy. It just looks that way.

When designers create a new logo, they typically walk away from their design and look at it at a later time so they can see it with fresh eyes. The following real world logos could have benefited from following this simple rule.

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Filed under: Branding, Business, Campaign Critiques, Design, Public Relations, Visual Identity