I’m a big fan of the CommonCraft videos. CommonCraft has established itself as a unique communications organization that brands come to for help to explain the features and benefits of their products. The video below is for LinkedIn. They asked CommonCraft to take the assumption that LinkedIn is about building connections and turn it on it’s side to explain how it can make you more productive. Using a simple two minute video, CommonCraft has helped LinkedIn to explain how it can expand the role it plays in our everyday lives.

Can your brand communicate in such a simple way to help people understand the additional benefits you offer?

Article Tags: Beneath the Brand | CommonCraft | Jamey Shiels | LinkedIn
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