It’s always interesting to me how marketing and PR firms “do” their corporate identity. Forever telling their clients how it’s done, how do they fare when they choose to do what they do with their websites and collateral?

Case in point:
Bock Communications, the only U.S.-based PR/marketing firm focused on the global wireless telecom industry, changed their corporate identity, which was designed to mirror the agency’s three defining tenets:

1. Bock is a luxury brand
2. PR and marketing are art forms
3. Growth is organic

Will it blend in the brand blender? Let’s see…

I guess they mean it when they say they are a BOUTIQUE PR agency.

They unveiled their new identity in a ribbon-cutting ceremony on June 16.

Boutique? Ribbon? I’m feeling the urge to do some scrapbooking. This page makes me want to ink up my stamp pad, embellish the bottom half, and add a paper flower with an eyelet.

Christine Babick is a marketing strategist and linguist specializing in marketing language, website text, “emo copy,” and cause and relationship marketing. More…

Article Tags: brand | Design | logo | Visual Identity
Filed under: Branding, Design, Industry News, Visual Identity