In the slow season, believe it or not there is a slow season, at Starbucks, the company recently announced they will be offering samplings of summer beverages to increase traffic throughout the summer season.

These sampling events have been in progress in Atlanta, Boston, Detroit, Indianapolis, New York, Philadelphia and Washington for a few weeks and consumers are getting free small iced coffees on specific days with some restrictions.  Is this a good marketing strategy or simply a way to boost sales?

Another summer promotion from Starbucks, that has a different twist on it throughout the country,  is the offering a cold grande beverage for $2 in the afternoon if you have a Starbucks receipt from that morning.

Are you in a city offering one of these sampling promotions?  What do you think?  Are these sampling promotions helping to increase sales?

What do you think of the other discount promotions? Would you go back in the afternoon for a second caffeine kick?

Source: AdAge 

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.  She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: marketing | Sales | Starbucks | TalentZoo
Filed under: Business, Marketing Trends, Public Relations, Strategy