Taste the Victory: Coke Zero
Coca Cola is rewarding U.S. residents above the age of 13 year to a free 20-ounce bottle of Coke Zero!Why, might you ask?
The “Taste of Victory” promotion, and soda giveaway, is a celebration of the Coke Zero 400, which is the 18th race of the 2008 NASCAR Sprint Cup season held in Daytona Beach, Florida, win by Kyle Petty, one of Coke’s 13 sponsored drivers.
To claim your Coke Zero, you need to hurry up and visit the Coca-Cola Zero website by July 13 and follow the instructions to receive a coupon for the free 20-ounce bottle.
In addition to the free soda giveaway, Coke Zero is donating $1 to the Victory Junction Gang Camp charity on behalf of the first 10,000 people who request a free coupon.
Bill Kelly, senior vice president, Coca-Cola Brands, Coca-Cola North America said, “In the end, it was a great race and that’s reason enough to follow through with our offer to give away free Coke Zero and to continue our support of Kyle Petty’s Victory Junction Gang Camp.”
Other Coca-Cola drivers who participated in the “Taste of Victory” promotion included Tony Stewart, Kevin Harvick, Jeff Burton, Denny Hamlin, Mark Martin, Greg Biffle, Elliott Sadler, Jamie McMurray, Bobby Labonte, Michael Waltrip, Terry Labonte, Clint Bowyer and David Ragan.
What do you think of this promotion by Coca-Cola?
Source: Trendhunter
Article Tags: Advertising | giveaway | promotion | TalentZoo
Filed under: Advertising, Campaign Critiques, Product Placement, Strategy





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