The Muppets seem to be staging a comeback. In an effort to promote an upcoming Disney Channel special, several of our Muppet friends have set up their own YouTube channels. Beeker gets it going with a nice rendition of Ode to Joy. This is an interesting approach to revive the Muppet brand and bring back the variety show approach that brought the show success in the past.

Disney is once again putting their marketing force behind something and finding new ways to integrate the old and the new. The YouTube campaign is an interesting way to use a new medium to revive a brand that may not be that memorable for the average user. What do you think: Give it up or welcome back?

Compliments of Adfreak

Article Tags: Beneath the Brand | Disney | Jamey Shiels | The Muppets | YouTube
Filed under: Brand Equity, Branding, Business, Jamey Shiels, Marketing Niche, Marketing Trends, Social Media Marketing, Strategy, promotion