With viral campaigns being all the buzz, how can one dog food company make an impact on Internet users?

For Pedigree, they’ve created the “Million Dog Mosaic.” Dog lovers and owners are encouraged to submit their dog’s photo which is then used to create a larger picture of the Pedigree dog. So far, more than 47,000 dog photos have been submitted. And now, there’s only a small amount of the dog’s left ear and paw remaining to complete the mosaic.

In addition to having your dog’s picture become part of something bigger, Pedigree is donating $1 per picture to their adoption drive.

What a smart way to show that your company as one that cares about dogs! It’s also a genius way to build a relationship with future customers. Having dog owners download their dog’s picture not only give Pedigree your dog’s name and race, but also collects the owner’s e-mail address for future communications.

By the way, our boys, Beauregard and Robicheaux, have been submitted to be part of this mosaic. You’ll be able to see their photo by searching for “beauregard5″ once uploaded. You can also view them or any dog photo by clicking on the big picture, and then zoom in, zoom out and move around.

Technorati Tags: Pedigree, Million Dog Mosaic

Filed under: Advertising, Design, Marketing Innovation