The Royal Bank of Canada used a creative way to collect money for the Blue Water Project. The goal of the project was to keep the water cleaner.

Every donation that was made into the box pushed the inner box down causing the water to rise.  Therefore, appearing each donation helped create the simulation more money, cleaner water.

What do you think?  I have seen change jars by numerous cash registers and I think this one is a very good attention grabber.  What other cool change collection promotions have you seen?

Source: Ads of the World

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | environment | TalentZoo
Filed under: Advertising