What do you do when you’re number one?
Posted on July 31st, 2008 by Karl
If you were Hertz in the 60’s, you pushed your tag line of “Putting you in the driver’s seat” into the copy and came up with something a little more comparative — “Where winners rent.” In this OJ Simpson commercial, they were basically telling car renters that if you went with Number 2, you were a loser.
Taking a page from Hertz, the Obama camp has created a new spot to keep the sparkle on their brand. Being more savvy than the McCain folks, they’ve posted their spot on YouTube to allow other to share.
This is going to be a interesting race. BTW, Hertz never lost their number 1 status.
Karl Gromelski is a copywriter at sgdp. He’s still undecided and his vote is still up for sale.
Filed under: Advertising, Political Marketing
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