While I was reviewing my RSS feeds this week, Adfreak pointed me to this YouTube Choose Your Own Adventure idea being put together by a guy name Cory Williams. Cory is asking you to help him find his cat, Sparta. The concept is very interesting in that you can use the YouTube set up to choose from one of four available choices that leads you to the next video.

Now, the storyline is a bit weak but the concept is sound. I never did find Cory’s cat, lost interest. I’ll be curious to see if a brand picks up on this idea. Get a good story writer involved and you could see some interesting things take shape. How about it Dr. Horrible?

Article Tags: adfreak | Beneath the Brand | Dr. Horrible | Jamey Shiels | YouTube
Filed under: Branding, Campaign Critiques, Experiential Marketing, Jamey Shiels, Marketing Innovation, Marketing Trends, Social Media Marketing, Strategy, Viral Marketing