Palm Treo Pro
Posted on August 31st, 2008 by Jamey
Is there hope for Palm? Palm recently announced the Treo Pro smartphone as the next evolution of it’s very popular Treo smartphone. Palm as been floundering of late and their brand has seen as old school and failing. The company was once the leader in PDA/Smartphone technology and innovation and basically launched the pda market.
With the new model, the question still remains: Is it too late for Palm? Apple’s Iphone has changed the market and innovations by Blackberry and others have left Palm in the dust. It may be time for a company that was once a leader and innovator to get back to its roots. If Palm was your brand, how would you bring it back to life?
Article Tags: Beneath the Brand | Blackberry | Jamey Shiels | Palm | Treo Pro
Filed under: Brand Equity, Branding, Emerging Tech, Jamey Shiels, Marketing Innovation, Mobile Marketing, Strategy
I haven’t used the Palm OS for years so that may not be a problem anymore. The funny thing is; I’m sure their phones are very nice and feature rich, but I honestly can’t remember the last time I saw an advertisement for one of their products. If I ever have, they aren’t sticking…
P.S. I’m an iPhone user now
David -
I’m loving my iphone more and more every day. The only catch is I can’t get it to sync with the current verison of lotus notes!