This spot from Carlton Beer has been around for a while but I like they way the blatantly make fun of the “big ad” concept. The music and the visual quickly grab your attention and it’s like a train wreck that you can’t look away from, you want to see what’s going to happen. In the end, the call to action can’t be any more clear…have a drink! It’s nice to see a brand and an agency make fun of the medium and process in which they work.

Filed under: Advertising, Brand Equity, Campaign Critiques, Jamey Shiels, Miscellaneous, Personal Opinions, Strategy