Undoubtedly, the presidential campaign of Senator Obama has been a historic one. Besides the obvious, he has taken the Howard Dean political internet marketing model to the next level. These efforts include generating millions through small online donations and reaching a new generation of voters through social media. The recent buzz about his release of his VP choice via text message especially garnered my attention. I thought, “I want to be one of the people to receive the text.” Unfortunately, I am having one of those If-I-knew-then-what-I-know-now moments. Ever since I received the initial text, I have received no less than 10 e-mails and texts from the campaign in the last 7 days. Can we say o-v-e-r-k-i-l-l? Sure it’s an admirable feat to connect with voters in this medium but an organization can easily overstay its welcome. There are still 60 days until Election Day. At this pace I will receive at least 65 e-mails/texts from Team Obama!!! Have you heard of Spam, junk mail, or just plain clingy? Wise words to follow: Cool it Obama.

Quantas Ginn is an experienced marketing and advertising professional seeking work in the Chicagoland area. He has worked on the client side in addition to serving as an Account Executive for Florida’s largest advertising agency. His expertise includes branding, multi-platform campaigns, CRM, and market research.

Filed under: Political Marketing, Quantas Ginn