As I started to to get dressed this morning, I realized I needed a new deoderant, so I unwrapped the two-pack of Dove I bought a few days ago. I popped off the top to one of the containers, twisted the bottom a couple of times, freeing the little plastic protector that covers the deoderant block. Then I saw it–pressed into the deoderant was the Dove logo. I paused and thought to myself–how cool is that? As you can see, it left a lasting impression on me–no pun intended (okay, maybe a little pun intended).

Kristie Lorette is a freelance copywriter and marketing consultant who specializes in the financial services, mortgage, real estate, event planning and non-profit industries. Kristie holds a BS in marketing, BS in multinational business and an MBA. You can learn more about Kristie and her expertise by visiting her website www.studiokwriting.com.

Article Tags: Branding | logos | marketing
Filed under: Branding, New Discoveries, Packaging, Visual Identity