I’m not sure this has any branding value other than the fact that with the internet as a distribution channel, almost any idea can be produced and made available to a niche audience. Whether it’s the long tail, or purely marketing to a niche, no idea is necessarily a bad one. 

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Article Tags: Beneath the Brand | Gizmodo | Jamey Shiels
Filed under: Advertising, Experiential Marketing, Jamey Shiels, Marketing Niche, Marketing Trends, Miscellaneous