If you live anywhere remotely close to where I do, then I know you too are fighting the heat!

In India, Kelvinator Air Conditioning is doing this promotion to show off the “ultracooling” capabilities of their products. In order to do so, they have attached nameplates to outer fences with the message that there product keeps your home so cool that even polar bears can live there!

What do you think of this promotion?

Is it effective advertising for the product and company? Is it an appropriate fit for the country? India?

Source: Ads of the World

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Outdoor | TalentZoo
Filed under: Advertising