Here’s the final entry in this mini-series of myths about Baby Boomers.

Tenth in the top ten myths: Boomers are retiring early

Much of the attention given to Boomers’ turning 62 this year is being eligible to take Social Security benefits early.

In reality, few plan to stop working entirely when they reach retirement age — only 11 percent.

Of those Boomers who know what they plan to do when they reach retirement age (some two-thirds), 72 percent plan to keep working, either part- (65 percent) or full-time (7 percent).

Whew. It makes me tired just thinking of all those years of working ahead of us.

Source

Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: AARP | Babick | Boomer | Boomers | Consumers | marketing | Myths | Report | Research | Trend
Filed under: Marketing Niche, Marketing Trends