Fifth in the top ten myths: Boomers are all wealthy

Collectively Boomers are the wealthiest generation in history, but only 9 percent are truly affluent (defined as having pre-tax incomes of $150,000 or more if working, or $100,000 or more if retired).

In fact, one quarter of Boomers have no savings or investments at all.

What does this mean in terms of preference for certain brands? Is this niche unlikely to choose luxury items?

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Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: AARP | Babick | Boomer | Boomers | Consumers | marketing | Myths | Report | Research | Trend
Filed under: Marketing Niche, Research