Eighth in the top ten myths: Most Boomers are married empty nesters

• Most are not Empty Nesters.

• Only about one in four Boomers fit the profile of married with adult children who have left home.

• 37 percent of Boomers still have children under 18 in the home.

• One-third of Boomers are single.

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Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: AARP | Babick | Boomer | Boomers | Consumers | marketing | Myths | Report | Research | Trend
Filed under: Marketing Niche, Marketing Trends, Miscellaneous