Preconceived notions about Baby Boomers are out there, but here at Beneath the Brand, you get to know the real Boomer through the Quarterly Boomer Report from AARP Services and Focalyst.

Ninth in the top ten myths: Boomers are downsizing their homes

Do you have an image of older consumers as “winding down” and simplifying their lives and homes as years progress?

I admit I did. However, it isn’t so.

Just 6 percent of Boomers plan to live in a smaller residence five years from now.

Moreover, 76 percent plan to live in either a same-sized (their current home or a new home of the same size) or larger home.

What I want to know is: Who is going to tend to the big lawn that goes with that big house and the great abundance of housework to keep that resplendent home lovely?

I guess the mowing service and the housekeeper. Life must be nice for *some* Baby Boomers.

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Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: AARP | Babick | Boomer | Boomers | Consumers | marketing | Myths | Report | Research | Trend
Filed under: Marketing Niche, Marketing Trends