AARP Services and Focalyst have tackled a few myths about the Baby Boomer generation in the third Quarterly Boomer Report released in April of this year.

Second in the top ten myths: Boomers are the “me generation”

Boomers have typically been portrayed as the self-centered “Me Generation,” but their actions in later adulthood suggest the description “We Generation” is more accurate.

Here are the facts:

• They are caring for others and for the world
• 70 percent feel they have a responsibility to make the world a better place.
• 57 percent try to buy from companies that give back to their communities.

Third in the top ten myths: Boomers are technologically challenged

• Being the first is always significant. Boomers were the first to understand the value of technology. They were in the workforce during the evolution of computers, e-mail and the Internet.
• 82 percent of Boomers use the Net and 64 percent have been online.
• Online activities include instant messaging, downloading music or movies, financial transactions and online gaming.

Source: Third Quarterly Boomer Report from AARP Services

Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

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