A report that came out in April can help us to separate fact from fiction when it comes to Boomers.Third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.”

Fourth in the top ten myths: Boomers are winding down with age

They are quite active. The typical Boomer regularly participates in an average of 10 activities — and participation extends beyond going to church or gardening. They travel (60 million took at least one trip last year), attend live sporting events (22 million) and bicycle (11 million), among other activities.

Boomers are energetic, ad-savvy, experimental: “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about advertising, and are experimenting with new products,” said Howard Byck, VP of corporate development for AARP Services.

Source: https://www.focalyst.com/Sites/Focalyst/Content/KnowledgeCenter/

Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: AARP | Babick | Boomer | Boomers | Consumers | marketing | Myths | Report | Research | Trend
Filed under: Marketing Niche, Research