Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.

It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on a documentary featuring the 2008 Cannes Young Lions Film Competition.

Who are these Young Lions? If you go to YouTube, you can see the teams from 26 different countries. Each team has this challenge: Produce a 60-second viral video showing kids having fun while having a low impact on the environment, with NO EXPLICIT ENVIRONMENTAL MESSAGE.

You can see what the teams came up with as their final film, but also how they got to it. In true competitive viral style, the four teams whose videos get the most views will be used for the Nokia/MTV docu-Lion (as I call it).

If you want Team USA to win, take a look. We’re in second place with 2,228 views. Team Brazil is in the lead with almost 2,700 (of course they are; this is the land of bossa nova!). The poor Czechs have only 214 views (well, at least they have Prague going for them).

For those who just want to watch Team USA’s film, fast forward the video to 4:06.

Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: Babick | Branding | Cannes | Christine | Competition | film | filmmaker | green marketing | Lions | marketing | MTV | Nokia | Video | Viral
Filed under: Green Marketing, Industry Awards, Message, Social Media Marketing, Viral Marketing