Ice has been used in a variety of ways for a variety of different for a variety of different companies when promoting their products.

Ice has been used out in the streets to promote products such McDonald’s iced coffee and most recently, Jupiler Blue.  Does this big block of ice in the middle of the sidewalk grab your attention?

Or how about the use of Zamboni machines on ice at local sporting events.  Check out the most recent use of Zamboni promotion by Schick.  Do you get the silky smooth message from the use of ice in this promotion?

Another recent use of ice is the actually sending by Fiat, of Mille shaped ice cube trays to trendsetters to promote the vehicle’s new feature of air conditioning.

What do you think of the use of ice in these promotions?  Which is the most effective?

What other Icy Promos have you seen done?

Source: Ads of the World

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Ice | marketing | TalentZoo
Filed under: Miscellaneous