EA Sports and Tiger Woods have created a little spot to promote the 2009 Tiger Woods golf game that appears to be in response to monitoring the social media space. The background story is that an avid gamer, Levinator25 posted on what he thought was a glitch/feature in the game that allowed Tiger Woods to walk on water to hit a golf shot. EA came across the post and responded with the following video with Tiger that is being used to promote the 2009 Tiger Woods Golf game.

The debate is still out on whether this was all orchestrated or if EA is actually getting it by listening and talking in the social media space. I have to tip my hat to the Tiger Woods and how he continues to leverage his personal brand.

Regardless, part of me wants to play a little Tiger Woods golf…

Article Tags: Beneath the Brand | EA Sports | Jamey Shiels | Levinator25 | Tiger Woods
Filed under: Advertising, Brand Equity, Branding, Celebrity Marketing, Experiential Marketing, Jamey Shiels, Marketing Trends, Miscellaneous, Social Media Marketing, Strategy