Every year, people wait for and then plan their schedules around the watching of the Discovery Channel’s infamous Shark Week.

Maybe some of these creative promotions that the Discovery Channel has used over the past couple years contributes to the viewership of the special.

1) Mark Your Calendars!

There was a series of print ads that ran with different variations of shark week on the calendar displayed in the ad.

2) Take a Bite Out of Shark Week

This guerilla campaign was used to attract attention and engage consumers.

3) Ride Along!

What do you think Are these effective promotions of Shark Week? Which one is your favorite?

Source: Ads of the World

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Discovery Channel | marketing | Shark Week | TalentZoo
Filed under: Advertising