The second Microsoft ad has arrived with Bill and Jerry moving in with a family in suburbia. The spot is long at 4:30 and quirky to say the least. I’m curious to see how this unfolds as we see more spots. It’s going to take Microsoft a long time to change the perception they have and it’s going to take a lot more than off the wall commercials. I’m interested to see if they ultimate message they deliver through the spots is carried throughout the brand with innovative products, service and down to the employees. I’m curious to see where this is going.

Article Tags: Beneath the Brand | Bill Gates | Jamey Shiels | Jerry Seinfeld
Filed under: Advertising, Branding, Business, Campaign Critiques, Jamey Shiels, Message, Miscellaneous, Personal Opinions