Coffee is just Coffee Right?
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Adgabber points us to a funny spot from McDonalds who is continuing their aggressive push into the high end coffee market. It does a good job of taking the coffee shop experience to the every day Joe in an attempt to change the perception that high-end coffee is only for Philosophy majors. This is an interesting entry in the constant battle between the likes of Starbucks, McD’s and Dunkin Donuts.
I have to admit, I love a Starbucks Mocha but I haven’t been brave enough to try McDonalds version. Anyone out there who can vouch for McD’s coffee?
Article Tags: AdGabber | Beneath the Brand | Dunkin' Donuts | Jamey Shiels | McDonalds | Starbucks
Filed under: Advertising, Branding, Jamey Shiels, Marketing Trends, Viral Marketing, Word of Mouth Marketing
Like you, I was afraid or unwilling to spend my daily monetary allotment for my morning latte on a McDonald’s version. One recent morning I was inside a store returning my RedBox movie. The had a new, very ‘authentic’ looking barista area with all the proper machines and whatnot. So I thought I might as well. Let me just say that proper machinery cannot compensate for starting out with the wrong coffee to begin with. My thin weak latte tasted as if they had used their regular old McDonalds ground coffee beans and run them through the espresso machine. Blah. Boring. I’d much rather spend more on a strong full-flavored latte … but really only find those at specialty shops. Starbuck’s is just a step above McD’s.
Lisa,
I had the same thought. They have the look: the machine, a barista type; but I’m not convinced the coffee is anything above diner grade. Don’t get me wrong, I love diner coffee…when I’m at a diner. The ingredients have to be right and McD’s is more about costs than premium ingredientes
I was a Philosophy major and I can’t stand coffee
My apologies on the Philosophy major comment. I think coffee may be an acquired taste regardless of your major!