His name is Bob Thacker and he’s the guy who tirelessly worked to transform Target from a little known discount store in Minnesota, to the much loved retailer it is today.

Now he’s working just as hard for OfficeMax and, given how smart a client he is, I have no doubt he’ll do just what he set out to do.

Why’s Bob a dream client? Because he understands that:

• Thinking big is the only way to get big
• Marketing builds over time
• Stories define a brand
• Surprise and delight are essential
• No Risk = No Reward

Bob has gotten off to a pretty great start for OfficeMax. So far he’s unleashed Elf Yourself, the World’s Largest Rubber Band Ball and now Penny Pranks. Check them out if you haven’t already, and also check out a really great article on Bob here.

Article Tags: Advertising | Beneath the Brand | Bob Thacker | BTB | Elf Yourself | marketing | OfficeMax | Penny Pranks | Steven Stark | Target
Filed under: Advertising, Branding, Marketing Trends, Retailing, Steven Stark, Viral Marketing