Michael Moore

Micheal Moore continues to develop his personal brand in innovative ways. He’s been working on a new movie called “Slacker Uprising” which revists content that he collected during the 2004 election. In a unique move similar to Radiohead and other music acts, he’ll be releasing the film online for free on September 23. The free release is designed to coincide with the elections and hopefully drive voters to the polls in November. What do you think, old and tired technique or unique approach for a controversial brand?

compliments of mashable and cnet.

Article Tags: Beneath the Brand | Branding | Jamey Shiels | Michael Moore | Radiohead
Filed under: Brand Equity, Branding, Business, Experiential Marketing, Jamey Shiels, Marketing Innovation, Marketing Trends, Social Media Marketing