Last summer, My M&M’s customized candies launched a challenge called My Treasured Moments. Couples were asked to write a 500-word essay describing a treasured moment in their lives involving My M&M’s. More than 300 submitted essays. The winning couple took a vow of silence and agreed to communicate for 31 days only using My M&M’s. During that month, people could log onto ww.mymms.com/win to view video footage of the couple communicating with My M&M’s in their home. The couple completed the challenge, winning $31,000.

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