Who doesn’t love Jelly Bellies?  Let me tell you, I LOVE Jelly Bellies!  My favorite flavor?  Popcorn!  Believe it or not, there is someone out there (me!) who is addicted to the popcorn flavored Jelly Bellies.

Popcorn is only one of the 50+ flavors ingeniously created by Jelly Belly.  And this simply was not enough for the brand so they went to consumers to vote for a new flavor, via a promotion they called the Dream Bean Challenge.

So, who was the winner?

Açai Berry won and beat out the other flavorful finalists, which included honey, sublime chili lime, Thai iced tea and mojito.

What is your favorite Jelly Belly flavor?  Has anyone tried this new one?  What do you think of the idea of having dozens and dozens of flavors?

Source: Trendhunter

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: consumer | food | marketing | promotion | TalentZoo
Filed under: Advertising