Okay, sadly, I admit that I know the words to several New Kids On The Block songs. Imagine my surprise when I saw a NKOTB video playing on VH1 the other day. At first I thought it was a flash back piece but noticed the date at the end as 2008. What?! A comeback.

The boys are back and have debuted at #1 on the Billboard pop charts. In this day of choreographed dance steps and enhanced voices is this too little too late or is the timing right for these guys to reach out their audience and revitalize their careers? What do you think? No way this is going to work and #1 is a fluke or they should fit right in?

New Kids On The Block - Summertime

Article Tags: Beneath the Brand | Jamey Shiels | Music Marketing | New Kids on the Block
Filed under: Branding, Jamey Shiels, Marketing Trends, Miscellaneous, Music Marketing