Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London and later expanded to more cities in the United Kingdom and elsewhere. Their ads are always creative, especially when it comes to its famous sales.

The most recent ads depicted shoppers as vultures fighting over pieces on sale and the newest Harvey Nichols ads show us female shoppers as runners in killer heels.

“While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad, detailed a Trendhunter article.  These creative ads were done by a creative agency in Istanbul.

Source: Trendhunter

What do you think? Creative sales ads?  Have you seen any other Harvey Nichols ads?

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | marketing | Retails | TalentZoo | women
Filed under: Advertising