Tide to Go has taken their talking stain to the people. To support the talking stain commercials, they’ve created a contest for user generated commercials. The contenders can be viewed at their site as part of the three areas where users can engage with the brand and provide content: Real Stories, User Generated Commercials and Be the Stain. The winning commercial aired during the Office series premiere on 9/25. Personally, I get a kick out of the section that allows users to become the stain by uploading a picture and audio to create a funny spot you can send out.

What do you think, a a nice approach to engaging people with a low interest category or been there done that?

Article Tags: Beneath the Brand | Jamey Shiels | Tide | Tide to Go | User Generated Content
Filed under: Advertising, Brand Equity, Branding, Jamey Shiels, Marketing Trends, Word of Mouth Marketing