Micheal Phelps is on the Corn Flakes box.

Not the Wheaties box.

Wheaties, the Breakfast of Champions, was outbid by Kellogg’s for one of the most popular people in the world.  But don’t you worry about Wheaties, the competing cereal signed gymnast Nastia Liukin and decathlete Brian Clay.

Do you believe that Micheal Phelps is sensing animosity from the health food crowd because he signed on with Kellogg’s to promote Corn Flakes and Frosted Flakes, questioned a recent Trendhunter article.

In a recent Adage article, an insert read, “”As an official sponsor of the 2008 U.S. Olympic Team, it is only fitting that Kellogg Company feature a world-class athlete like Michael Phelps on its iconic boxes of Kellogg’s Corn Flakes and Kellogg’s Frosted Flakes cereals,” Kellogg spokeswoman Suzanne Norwitz said in an e-mail.

She declined to comment about how the deal was crafted and what role Mr. Phelps might play in the company’s overall health-and-wellness initiatives.”

Other historical Olympic news in cereal: Carly Patterson, Bruce Jenner and Mary Lou Retton appeared on Wheaties boxes, and believe it or not Phelps did too after the 2004 Olympics.

What do you think? Wheaties or Corn Flakes?  Did he make the right choice?

Source: Trendhunter and AdAge

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!

Article Tags: Advertising | Micheal Phelps | Sports | TalentZoo
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