Other than the tag of “Bailout”, can you think of anything else to call the financial distress that the US is in right now? While this is the general term used to summarize what is happening in America today, perhaps a lighter or perhaps subtle way to call the whole financial mess could have lessened the impact that they were able to do. Today, it is apparent that bailout has done more harm than good, sending everyone in a frenzy and placing them in a state of gloom.

Would a different brand name to term the whole financial crisis done lesser damage? Well unless you can think of something that is better, for sure if there was, people may not be as touchy as they are right now about the issue.

Any ideas on what else you can call the whole $700 billion dollar mess?

The trouble with America’s $700bn bail-out is the “B” word itself - bail-out, say advertising chiefs. Branding expert Jonathan Gabay considers how a little creative story-telling could have saved a whole lot of financial turmoil.

(Source) BBC News

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: crisis | economy | financial bailout | politics | turmoil
Filed under: Branding, Political Marketing