We have seen most movies come out as Dolby Surround and THX. Now you can add AdLabs to the list as this mode of entertainment has become a matter of branding when sounds are concerned.

Well you can just imagine the difference. Others have turned to building their own home theatre systems but nothing beats the movies. However, viewers now are getting wiser. The quality of sound should be as perfect as the film that they will be watching and AdLabs has joined the fray.

“In line with the Reliance ADA Group’s philosophy for a single monolithic consumer entertainment brand ‘Big,’ India is the first step in our international brand rollout. Big Cinemas will also be rolled out across over 200 cinemas in the U.S. and Malaysia shortly,” Adlabs Films Ltd. CEO Anil Arjun said.

(Source) THR.com

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: adlab | big cinemas | Movies | thx
Filed under: Advertising, Branding