As far as establishing a brand for the country, it is easier said than done. For how can you effectively brand a country with all potential links and issues that may be associated with it.

China for example has inherited the recall and scam brand due to its flops and threat towards proper consumer trading that has also become a health issue. Apparently some countries are trying to learn from this debacle and find another way to brand their own country.

Israel for one is looking at a whole new brand approach. Hard as it may, image is everything from a single person all the way to an entire nation. Be sure you make the best brand associated with your country since first impression branding may be hard to erase eventually.

“Even those convinced that Israel was the good side were still not attracted to us, because we were seen as the producers of bad news. Our conclusion was that it is much more important to be attractive than to be right.”

(Source) The JC.com

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: brand | Branding | china | debacle | Israel
Filed under: Branding, Marketing Trends