Now this is not really surprising. If you are asked what brand is familiar to you, Coke is bound to be on the top of the list. This world-renowned softdrink has been around starting from small glass bottles onto cans and now plastic bottles, it seems that Coke has been there forever. So is it any wonder why it is a common by-word today?

You don’t need figures and studies to support this claim. It is obvious. Add to the fact that Coca Cola Corporation is quite aggressive when it comes to sponsoring events and is a preferred beverage anywhere today. In any language, Coke is it!

“They’ve been working [word-of-mouth] channels pretty adeptly, and clearly have learned a great deal since turning their corporate nose up at all the Diet Coke/Mentos experiments a couple of years ago,” said Gerry Khermouch, editor of Beverage Business Insights. “The accomplishment is all the more impressive since a basic carbonated soft drink is not inherently buzzworthy.”

(Source) AdWeek

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Branding | coca cola | coke
Filed under: Advertising, Branding, Business