Moist or whenever a transparent freezer door opens can really catch the attention of people opening it. Apparently, some may not know of it but once you notice a certain etching or bunch of words come out, chances are you are being sent a message.

Such has been made possible by Visual Ice using the latest in nano-technology. Visual Ice’s patented process means that most branding or advertising can be temporarily embedded into most freezer and fridge doors, turning each into a reactive –and interactive- billboard.

Now the next time you visit the local store, take a second look. You may get a glimpse of what is embedded on that freezer door.

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Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Branding | nano technology | visual ice
Filed under: Advertising, Branding