The thing to notice these days is that businesses have to be wiser and plan differently. There are companies who choose to employ the same strategy but for companies like GAP, a shift in strategy due to the hard times seems to be their vision in improving business ties.

One thing you may note is their cut in TV advertising. They have decided to shift to traditional marketing practices to cut advertising cost allocations for optimal business operations. Everyone needs to cut their expenses and for GAP, advertising will just have to wait for now.

(Source) Biz Journals

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Advertising | Clothing | gap | marketing
Filed under: Advertising, Branding, Marketing Innovation