Did you know that brand leaders among marketing, ad and PR firms are more likely to price their services at a higher level than their competitors and more likely to actually get higher fees?

A report providing insights from 343 marketing, advertising and PR executives called “Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry” finds that prices are rising, despite the economic downturn. Data suggests that most firms are not adversely affected by downturns:

* Two-thirds of firms have increased fees for services at least somewhat in the past two years.
* 76% expect to increase their fees at least somewhat in the next one to two years.
* The top three factors influencing fee increases were company improvement/ experience/ reputation/ brand, the competitive landscape or market conditions, and clients’ perceived value of firms.

Source

Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.

Article Tags: agencies | Babick | Branding | Business-to-Business | Christine | Service | Traditional
Filed under: Miscellaneous